HOW TO: Set Up a Winning Facebook Fan Page
Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:
- Overview of company
- Website and contact info
- Press releases
- Videos
- Blog RSS
- Twitter () updates
- Company news and status
- Customer interactionOne of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
Susan Payton did a nice write up on setting up a Facebook Fan page for your company. I think every company should have a Facebook Fan page. Twitter is not necessary for everyone, but Facebook is.
